First, let's welcome Charlotte to the Comfort by Color team! Congratulations on a successful rollout! Each week, the Charlotte team will be visiting this blog to give their comments on different topics. Existing markets are welcome to comment and give your advice to the Charlotte team!
Introducing Comfort by Color:
How do you introduce Comfort by Color to every customer? Why is it important for every customer to hear about the new and easy way to shop for a mattress?
To comment, simply click on the 'comments' link directly below this topic. Remember to leave your name and market.
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20 comments:
I like to explain to customers how we are always trying to find new ways to help them find a personalized sleep system, and CBC makes this process so much easier for them. I think it's important to mention CBC to every customer because not only does it make eaiser for them, it's something thats exclusive to Mattress Firm, and they can't get anywhere else!
Jaime Wetherill #2408
Charlotte
It is of the utmost importance that we tell each and every customer about CBC and how it works. Not only will CBC help to brand Mattress Firm, it is going to revolutionize the way we shop for sleep sets! After all, we are not just another mattress store.
I Trust that if we introduce CBC with enthusiasm and Passion, Mattress Firm and all of our sleep specialist will experience unprecedented Growth!
The following is my take on how to introduce CBC.
Here at Mattress Firm, we have developed a new and easy way for you to find the bed that will deliver you a perfect night's sleep! It's called comfort by color.
Not only is Mattress Firm the only retailer to have all five technologies the industry has to offer, we have placed them side by side and color coded them, making it easier for you to find your comfort level!
Once you have chosen your color, we can use our x-sensor technology to pinpoint the mattress that will give you the best pressure relieving support within your color!
Shall we begin?
Jon Harris
Charlotte
#2404
Thank you for choosing Mattress Firm as your destination in finding yourself a new sleep set. Here at Mattress Firm we have a new, easy and fun way of helping you select your mattress. It is called Comfort By Color. Right now is a great time to shop with us because we have our Semi-Annual sale going and it only happens twice a year! Here on our Storewide ad you will see how everything is color coded so once we find the color that you prefer all you have to do is follow it. Isn't that easy?
Then I would explain the storewide ad and the guarantees and then transition into the consultation!
above is the post for Preston Downs 2404
In the early stages of CBC, I'm starting to find a "groove" in introducing it. I like to mention on occasion that as easy as we've always made it to get a good night's sleep, now we've made it even easier. The customer notices for themselves how great the store looks ( No white rectangles. Right Kristin? ). Leave it to Mattress Firm to come up with such a great concept in mattress buying!!
Cliff Richards
Miami North #5213
Great job on these ideas of the importance of and how to introduce comfort by color! Keep em coming!
Seth
I like to tell customers we have a new way to buy a mattress that is going to make the process so much easier for them. If they have ever shopped for a mattress before, they know how difficult and boring it can be.
This is important to help us stand out from our competition. None of our competitors have a professional greeting or anything good to say when a customer first enters their store. The first things out of their mouth is we can give you a discount.
Andrew- 2406
I explain that CBC is designed by sleep experts to be the simplest and most convenient way to select a mattress. The CC takes away the confusion and allows you to set your own pace in pick the perfect mattress.
Skip
SM 2411
Charlotte
We love the CBC presentation from Preston Downs 2404
... We are going to "copy" some key words!!!
Mary Ann
5206
Miami Market
First, CBC is a great tool that the company has provided us. It really sets us apart from the compitition. When I introduce CBC I explain that it's a fun and easy way to shop for a bed. It's going to save them time and ensure that they'll pick the correct mattress. It's very important that every customer hears about CBC because they are going to tell their friends and they'll remember us years down the road when they would normally forget about another mattress company. With CBC, X-sensor, and our bedding knowledge we shouldn't lose a sale to anyone. I look forward to moving ahead with this awesome new process!!
David Woodson #2407
Charlotte
I like to thank the customer for visiting Mattress Firm and to show our appreciation we have made the chore of shopping for a new mattress fun and easy with our New Exclusive Comfort By Color experience. Then I go on to explain how it works.
Lisa
2410
Each new customer needs to hear how CBC makes shopping for a mattress more fun and easier than ever before! This should put the customer at ease in our stores as opposed to being intimidated at our competitor's stores. A lot of customers like to read up on how to shop for a mattress before coming in to tackle the task, and a lot of articles out there point to the potential horrors of the buying process. Imagine the relief they will feel when they come in and hear first thing that Mattress Firm has made things easier than ever before with CBC!! If we execute properly, not only will the customer's buying process be easier, but so will our selling process!!
John and Joe, store 2412 in Charlotte
I try to put a big emphasis on two things: how difficult buying a mattress is and how much EASIER it is here. Why? Because of this fun and fast thing we call CBC. We'll take you through all 5 (only store that can!) comforts and technologies in order to find the right one for you. We even go so far as to pressure map your body to see if your choice is the right one for you!
Patt in the QC
I like to tell my customers that this is a completely new and easy way to choose a mattress. Separating the store by color eliminates confusion and allows the customer to make a decision based more on their personal preferences rather than relying on brand recognition. Also, when introducing this if I seem excited about it, which I am, then hopefully they will get excited and be more willing to take part in this very unique and exclusive experience.
Jeremy
1st of all, thank you everyone for your comments. I like the direction we are going with this.
Here are some points from your blog entries that I think we need to highlight:
Jaime wrote: We ARE ALWAYS trying to find new ways to help people... By letting people know this, they will definately be more likely to try out our new process and technology.
Jon wrote: Jon talked about how we need to not just tell the customer about CBC, but tell them what it will do for them. (without telling them the benefits for them, they are less likely to try it.)
David Wrote: CBC sets us apart from our competition. (In times like these, we MUST set ourselves apart to earn customers trust.)
John and Joe wrote: Mattress Firm is making it fun and easier to buy a mattress. (That will definately make people drop thier gaurd)
Jeremy wrote: by separating the store by colors in eliminates the confusion...(THAT is exactly why we are doing this!!) Make sure your customers know this.)
KEEP THE BLOGS GOING FOLKS!!
Kevin Thompson
Charlotte
Comfort by Color is so obvious! As soon as they walk in the store, you can tell that they are taken back by the colorful atmosphere- especially those customers who have been shopping around elsewhere.
I like to put a big smile on my face and thank the customer for coming into Mattress Firm. I ask them if they have been to our store before and then I unleash the comfort by color.
As you can see, the store is very colorful. We use a new and easy method to help you find the perfect bed for you- it's called comfort by color! then I like to ask if they are shopping for themselves or for a guest bed. then i go into the PSE!
Ryan 2406
First of all it is very important to mention it immediately, as this will help pique their interests. I usually say something along the lines of "This is your first time, that's awesome. Well as you can see we have all these crazy colors, well these colrs are going to help you have the easiest shopping experience ever". It is a bit of a challenge to get everyone to actually try the Comparison Center, but the new techniques still make even those, easier presentations. I am very impressed with the tendency of CBC to be like regular conversation. Tis really fits my style, with the old shop technique I felt a little robotic. All in all I give it Two Thumbs Up!!!
sorry, the two thumbs up comment is ced
I approach each customer as an opportunity to improve on my CbC presentation. My spiel currently:
As you can see we have a very bright showroom that is color coded so it makes it easy to select your comfort finding your ideal mattress.
Or I may use:
We have a new, easy system in place to shop for your mattress set. Its called Comfort by Color, which allows you to eliminate 80% of store by picking your comfort by color then following that color throughout the entire store to find the set that works best for you.
Nicole Hayes #2411
Charlotte
Here at Mattress Firm we have developed a new, easy, and fun way for you to shop for a mattress. I know this isn't the most desireable thing to shop for, but we have tried to make the process as simple and exciting as possible. Comfort by Color is going to help you chose the right comfort choice, without having to try all of the beds in the store. All you have to do is pick the right comfort preference then stick with that color. It's that easy.
it's important for every customer to hear about CBC because they all deserve the same treatment and they all need to see how easy shopping for a mattress can be.
taylor 2410
charlotte
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