Although I am still struggling to adjust to the new CBC intro, I have found a couple things that really seem to help customers appreciate the new system. First, introducing the new system with excitement and emphasizing the simplicity is important and can help break down a customers anxiety about shopping for a mattress. I also find it is helpful to sometimes point them to a tempurpedic that is more in line with their personal preferences. If a customer likes a soft mattress than they are more likely to react positively to the celebrity bed than the allura. I know this was hammered in training but congratulating them once they make a decision on a color reinforces the validity of the whole CBC process.
-David N. - Charlotte Market
Thursday, October 16, 2008
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Welcome to Mattress Firm the country largest mattress retailer we have developed a new system called Comfort by Color, which make shopping for a mattress much easier, by using the Storewide Ad you can find a mattress that will fit your need, also by you coming in at this time during our current sale you’re save hundreds.
Ronnie M. Duncan 2412
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