We learned the importance of acting as a 'guide' for our customers. We want our customers to feel in control and guide them through the store. There are many different ways we can do this. We mentioned a few in class:
- Explain the way the store is set up
- Point to POP and Exclusives
- Give your opinion and recommendations
Now that you have been using Comfort by Color for over a month, share some of your successes in guiding your customers. What works for you?
To respond, click on the comments icon directly below this post.
Wednesday, October 1, 2008
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