Not Just...another brochure, Not Just....another mattress store.
Not many retailers have guides to the layout of their stores. Can you imagine walking aimlessly through Disney World with no guide? Can you imagine the time you would waste, and all the magical things that place offers that you would miss out on??
Our specific vision with CbC is to create an experience that is fun, exciting, new, and easy when customers come in our store. With all that we offer listed up front, customers will not feel like they are missing out on something or like something hasn't been offered to them. It is all right there for them to see!! Also, when a customer sees a price up front, it lowers the odds that they will try to "haggle" with you, or get a deal. Do you ever hear of people asking for "discounts" in Department stores or grocery stores. No! That is because the prices are clear and out front. When customers see the price, that is more likely what they expect to pay.
The SWA is made of quality material, and you can tell that it is not inexpensive. It is important for EVERY customer to leave with one of these in their hand - buying or not. Why? FREE ADVERTISING, HELLO!??? If a friend or relative sees this beautiful ad in their car or home, they are more likely to gain BRAND recognition with Mattress Firm, and maybe start up a conversation about our stores!!!
We all know word of mouth is the best advertisement and we can promote this by creating an unparalleled buying experience for every customer, and sending those SWA's out the door with them!!!
Go get 'em!!!
~ Milcah Ray~
Area Manager
Miami - South
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