I visited a Perfume store on Wednesday, and since I was torn between several fragrances, I asked the sales associate, "What is the most popular one, what do most women come in and ask for?" She said, "They all want whatever is new." "The latest fragrance by LaCoste, or Ralph Lauren, they all just come in asking for the newest perfume."
Could this be a common thread in our buying culture? For example, why do people pay $8.50 to see a movie that JUST CAME OUT??? Instead of waiting 3 weeks and renting the same movie for $2.5o or possibly seeing it for free??
My point is that Americans like the "newest", and if we get as excited about having the "newest approach to sleep solutions in the entire nation" as we should, then it is easy to transfer that enthusiasm to out customers!
CbC is a huge breakthrough in the steps it takes to Brand Mattress Firm!!! This is our way of doing things, and no other retailer holds a candle to this "new" "fun" "easy" way of finding your sleep solution!!! But it's not the CbC that is going to get us to the next level, it is OUR excitement about it leaking out to each customer, and in time, into the community.
This is gold that we have!!! How will you use it??
~ Happy Selling
Milcah Ray - Miami South
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