What does it mean to be exclusive? How do you present having an exclusive feature to your customers? What additional tips do you have as it relates to Mattress Firm Exclusives?
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Wednesday, October 29, 2008
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What does it mean to be exclusive? How do you present having an exclusive feature to your customers? What additional tips do you have as it relates to Mattress Firm Exclusives?
To be exclusive means you are in an elite group. No other retails have it and that just make you more prestigious.
With our exclusive silk and wool natural fibers, it will allow you to sleep cooler in the Summer and warmer in the Winter. How great is that to know you and those who purchase this mattress at Mattress Firm, are the only one who have this exclusive feature?
Be passionate and enthusiastic about the exclusives. If you do not set the exciting tone for it, the customer will not feel it. Remember, TRANSFER OF ENTHUSIASM!
Store 203, Preston LBJ, Dallas, East, Kimberly Tran
one of the most important thing to mention as far as exclusive is the posturtech plus coil and posture channel combo that you can't get anywhere else. In the Simmons it is the Alercare.
Dan
store#232
I remember when myself and my now wife became "EXCLUSIVE", that was something special. It is a great word and it has a great meaning. ex·clu·sive - limiting or limited to possession, control, or use by a single individual or group, according to Webster. We have this word at our disposal but how we use it makes it powerful. When we use the P.S.E. to find out a persons Consumer Language and their specific want or need we then can use the benefit of that exclusive feature to show our product will help them like none other. This seperates you from everyone else!
Dale Wolfe
DFW North
Team Red!
Exclusive is often defined as being unique or original. It's also something greatly valued or wanted, such as an "exclusive invitation" where "everyone" wants to get in but only a select few are allowed.
Our exclusives are not only part of our mattresses, but it is also our program itself. Our guarantees, Comfort by Color, and the PSE set us a part from everyone else as it makes the company itself different from any other place in the metroplex. It's something that other companies want, but only we offer it to customers. I explain our exclusives through our guarantees and our Comfort by Color progam, especially. It's something that makes shopping for a new mattress easier and makes the rest of the day more relaxing for her.
The biggest tip I can say is to mention whatever exclusive that fits her needs early on in the process and explain the advantage to her. "So, you have a lot of guests that frequently visit you but they're not used to the Texas changing weather. Lord knows, it's hard for us to grow accustomed to any one temperature as it changes so much! But what's GREAT about shopping with Mattress Firm is that we use our buying power to get exclusives that NO ONE else can offer you and free for you! What we have in this Sealy is Silk/Wool fibers that are actually going to help your guests sleep cooler in the summer and warmer in the winter. So now, your guest mattress will actually help them sleep cooler during those humid, hot Dallas days so then they'll be more refreshed during their visits with you!"
*Becka, Team Blue of Dallas North*
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