Had a couple come in on Saturday and say just looking, with a big hand in the face. I explained how we have do not disturb cards by the stand, it explains how to shop here. They grabbed it and walked around not saying a word to me. I love seeing this, becasue 9 times out of 10 they were just somewhere else, and they got bombarded by a "Vinny" (shark). I knew in my mind I was still the sales person, and I didn't loose focus on that. 5 inutes later they asked me about one of the beds. I answered their questions, and 3 minutes later they bought. They told me they bought simply because I didn't crowd them the whole time they were here, but I still payed close attention to them. In the end the customer has the do not disturb card, but that does not mean we as sals people are out of the equation. If anything we are more in the equation because we gave them their space at first to get them non-defensive, to come in and make the sale. Give the customer their space, but not too much. Always check up on your customers, and stay close by.
Eric Falletta
MOD-J-ville
Monday, June 23, 2008
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Here in KC we do not have the "do not Disturb" card but we have the "just Looking" card which I assume is very similar. I'm sure it puts across the same concept - giving someone the experience of mattress firm without having to be 5 feet away from them the enitire time. But our "just looking" card is one of my favorite things to have because of the impression that it gives and we are still able to do our jobs at the best of our ability. I love when someone walks in and the first thing they say is, "I'm just looking", my response, "oh really, well here you go, this might help you in your process(hand them the card) it makes things a little easier without having to look at every single bed, let me know if you have any questions" You know they always have questions, plus, with the trust you just slightly built up by leaving them alone they can't help but to ask a question.
Cash in KC
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