Dale, Tiffanie and John
CBC winning team! RED RED RED RED DFW
How to introduce and maintain a
Comfortable
Curious
And Not Defensive
Setting.
General;
Have you heard about our Comfort by Color Comparison Center?
Mattress Firm has re-invented the way you shop for a mattress, would you like to hear more?
Mattress Firm has revolutionized mattress shopping with Comfort by Color, it’s easy, it’s simple and best of all you’re in charge!
Our Comparison Center utilizes Comfort by Color simplifying your selection process allowing you to find your comfort, locate your color and choose your mattress.
You choose from best brands, best prices and one simple process narrows up to 80% of choices out of the equation. Comfort by Color puts you in charge.
Comfort by Color is the new way to buy a mattress… it’s easy and it saves you time while guarantying your success.
Mattress Firm has developed a new, easy way to find the perfect mattress. As you can see, everything is color-coded. You can find your favorite color, or feel, in our Comparison Center. From there, you simply follow your color to find other options with the similar fee. Then you simply choose the best one for you! It’s three easy steps designed to make the process easy for you.
Mattress Firm has reinvented the way for you to shop for your new mattress. Comfort By Color gives you the opportunity to find your favorite color, or feel, in our Comparison Center. Then you find the beds with the same color and choose from that selection to find the perfect bed for you.
Mattress Firm has simplified the mattress shopping process to make it easy and painless for you. This new process is called Comfort By Color and has three easy steps. First, you find your favorite color in our Comparison Center. Then you follow your color to find other similar mattresses. Then you choose your favorite mattress. It’s that easy!
Me: “Have you been to MF recently?” Customer: “Why no, I haven’t.” Me: “You have come in at a great time. I am very excited to share with you a new program that we recently launched called Comfort By Color. It’s a revolutionary way to shop for mattresses – and, more importantly, it makes it so much easier for you! There are three easy steps: First, you find your favorite color in our Comparison Center. Then you follow your color to find other similar mattresses. Then you choose your favorite mattress. How easy is that? Are you ready to get started?”
Investor;
Congratulations, you get to experience the most innovative way to shop for a mattress today, Comfort by Color let me show you?
Comfort by Color is a spectacular new way to find your next mattress, find your comfort, follow your color and choose your mattress.
Are you ready for first class service? Our comparison center uses Comfort by Color to make finding your next mattress fast and easy.
We now have Comfort by Color, have you heard about it? It is the best way to find the best brands at the best prices.
Mattress Firm has revolutionized the way for to you to find the perfect mattress for you. With the new Comfort By Color process, you can try the five distinctive styles of bedding in our Comparison Center. Once you have found your favorite, you look at other beds with the same color. So, if you like red for example, you would then go over there (point to the red cluster) and select from those red mattresses. It’s so simple and easy and customized to you!
Replenisher;
Come to our comparison center, it saves you time by giving you the power to choose quickly the next mattress you can use for years to come!
I know you said you are able to sleep anywhere. May I ask you to visit our Comfort by Color comparison center to narrow down your choice to save you time?
Here at our comparison center you can find the most durable brands at the best prices!
We have a new, quick and easy process for you to find the perfect bed for you. With our Comfort By Color process, you find the best feel for your mattress in the Comparison Center. From there, we will try only the beds with the same color, saving you time from having to try beds all over the store. It’s really easy at that point for you to pick out the best bed for you.
Specialist;
With Comfort by Color we can guarantee it will be easy for you to find the right mattress. Just find your comfort, follow your color and choose your mattress.
Comfort by Color is the remedy for easy mattress shopping.
Mattress shoppers have been longing for a better way to find the right solution for their needs. Comfort by Color is the answer, it’s easy and simple and best of all you’re in charge!
Comfort by Color is the new way to find a resolution to your mattress needs. It’s easy.
Mattress Firm has developed a new, easy way for you to find the perfect mattress to solve your problem/meet your needs/insert specific problem here. It’s called Comfort by Color. The first step is to find your favorite comfort and the correct support for you. From there, you can look at other beds with the same color to see all of the options that you might like. Then you simply choose the mattress that meets your needs. However, before we get started with that, would you like to take a Personal Sleep Evaluation? It will help determine what bed will provide, not only the best support, but also pressure relief to meet your needs.
Haven Seeker;
Comfort by Color is the new way we help you make your nightly escape a splendid experience. This will guarantee you find the right set for the favorite room in your house.
Comfort by Color is a fun and easy way to help you find the right mattress.
Come to our comparison center where you can fall in love with your new mattress, it is that easy!
Comfort by Color allows you to escape to area of our showroom that has the finest brands at a price that keeps your bedroom the favorite room in your house.
Mattress Firm has a new and exciting way to find that perfect bed for you! With Comfort By Color, you get to try out each distinctive style of bed available in the mattress industry today to find the one that will accent your bedroom the best. Once you find your favorite, you can try other options in the same color. So, if you like the marshmallow-y feel of the red mattress, we can look at other reds to find the perfect amount of marshmallow-ness. Then you simply choose your favorite! It’s fun, easy and completely painless. Are you ready to get started?
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6 comments:
I had a couple come in last week to Denton. They were waiting for their car to get fixed and were "just killing time." I excitedly told them about our new process and asked if they wanted to try it. Curious, they agreed and we found that they were a RED. They narrowed the reds down to the Cape Horn pillow top and asked for my card. I went to write everything down when they walked to the desk and said, "Let's just go ahead and get it!" King size Cape Horn pillow top, P-A-B, and delivery, and in the end they said that it was easier and faster than getting their car fixed!
*Becka, team RED of Dallas North*
PS - Tiffanie's team is the ORANGE team!! AKA The Orange Peelers because we "peel" away objections and close customers EVERY TIME!
~ Tiffanie
We decided to break down some of the introductions by consumer language because some times we can guess a customer's language when they walk in, i.e. "Show me the best bed you have." or "I am about to have back surgery." or "What's the cheapest twin set you have?" Knowing how to introduce CbC using consumer languages will sell it that much better and make your job that much easier!
Another great way to sell to an investor is emphasize that the customer will be one of the first people in DFW to experience this revolutionary new process. Just another thought I had after we posted it...
~ Tiffanie
Here's some 1 liners for CBC that Becka and I came up with the other day:
“So easy a caveman could do it!”
“The latest and greatest in picking out a bed!”
“Another exclusive from your friends here at Mattress Firm!”
“Follow the yellow (or green or blue or red or orange) brick road.”
“Take the stress out of looking for a mattress.”
“The ultimate no hassle, no haggle setup!”
“Putting the fan back into shopping.”
“Where color coordination and the best possible sleep meet!”
“Sleep made EASY!”
“Adding a touch of color to a sea of white.”
“Making mattress shopping easy for the whole family.”
Joe Barone
Yellow Squad - Dallas North
By the way...Becka is team red and that was supposed to be "putting the FUN back into shopping."
*Becka, Team RED of Dallas North
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