Welcome to the Comfort By Color blog! The Comfort By Color program is truly exciting and unique! As the first markets to pilot the program, we are going to be asking for input from each of you. This blog is an easy tool for us to use to communicate with one another on this specific topic. We want to hear it all! Write to us about the good, the bad and the ugly:-) We will be prompting you with questions periodically as well.
To respond to a post, simply click on the 'comments' icon directly below the post you are responding to.
Thanks all and good luck!
Mattress Firm CBC Team
3 comments:
I am excited to help out any way that I can!! Let me know if there is anything I can do to make this go as smoothly as possible!!
Clara
The new CBC is going GREAT. The customers love it and are showing more and more enthusiasm as well as having more "fun" shopping than they did before CBC. We have received so many compliments on the new look and the customers continue to express how much easier it is to find their perfect comfort level by choosing their color from the Comparison Center. Also, the new name, "Comparison Center" is much more appealing to the customers than the former "Comfort Test Area." They still look to us for assistance when narrowing it down and I have yet to have a customer who preferred to use the "Do not disturb" side of the CBC shopping guide. They enjoy discussing their comfort needs with me and asking professional advice. They also seem to be letting down those "fear of shopping" barriers so great rapport is much easier. They laugh more with us and really seem to be enjoying the "Experience" of shopping for their perfect comfort level. This really opens up the door for customers with more confidence and more trust, which equals more sales $$$ for Mattress Firm.
Lastly, WE are proud of our beautiful showrooms. The POP, graphics and excellent collection of beds makes selling a pleasure. We spend half of our time here in the stores and surrounding us with a beautiful place to work and providing us with the best products on the market with so many sales tools is awesome!
CARPE' DIEM - SEIZE THE DAY!
Judy "Savannah" Owens
Manager, "The Avenues 1604"
Ph: (904) 262-1118
Fax: (904) 262-1190
I LOVE CBC !!!!!!!!!
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